According to Wikipedia investment is allocation of money in the expectation of some benefit in the future and Stock market is the place where almost every investor makes most of there hard earned money. Everyone wants to make money on stocks no matter what experience they have. It is easy to fall for temptation but to make decent return one needs to have some strategy over investing in the market.
Although there is no formula to apply in the market and get return out of it, but there are some points that may increase the chance of having better returns of your money.
So, here are some points that you should focus on before investing.
Do your homework:
First things first, before investing one should always learn more about company because if you do not study a company, you will have same success buying stock as plying poker game without looking at cards. These are the words of Peter Lynch, a renowned fund manager for those who don't know him.
You can find some of good books to get started on investment here.
Invest in Business:
One of the greatest investment minds of Warren Buffet said, "Only invest in what you understand." Meaning, only go for the stock which business you understand so that you can analyze the future prospects and strategies of the company. Because when you buy a stock, you are putting your hard earned money in something. So it is always an extra bonus, if you know where they are being utilized.
Have Realistic Expectations:
Know what you are getting into and plan your getting out of it way accordingly. Stock market offers opportunity to enter and exit at any time. Hence, it is appropriate to keep some cash, instead of investing all of it. Corrections offer opportunity to enter at a lower price, which can help with decent returns on trend reversal.
Keep Diverse Portfolio:
As a famous saying on stock market, "Do not put all your eggs in one basket". Meaning, do not invest only in one sector or company. Have a diverse portfolio as when one sector is down you won't have to worry much as others will be doing fine and balance your overall profit/loss.
Finally, one more thing you will have to find some time to invest. Look for the good companies, read their balance sheets, annual reports etc. Follow this and it will definitely be helpful in long term.

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